Clik here to view.
Can you build an online community with cash?
Stephanie: There's an interesting article on Businessweek.com written by Burt Helm called 'Yelping for Dollars' The 'Yelp' refers to Yelp.com an online service started in 2004, that encourages local...
View ArticleClik here to view.
Speed or Quality?
Martin: Two different AP stories recently hinted at something important about technology, communication and social media. Placing the two stories side by side and reading them pulls out a theme....
View ArticleClik here to view.
The changing face of blogs
Stephanie: A quick note. Blogs continue to evolve and gain importance. eWeek reports that Sun CEO Jonathan Schwartz suggested that his blog be used as an alternative to press conferences and press...
View ArticleClik here to view.
Could a Taco Bell blog have saved $100,000 today?
Bob: As you know, Taco Bell is dealing with a major E coli outbreak in some of its restaurants. Dozens of people are affected and the potential financial “hit” is not insignificant. Most of us cringe...
View ArticleClik here to view.
Blogs keep your enemies closer
Bob: Why should you care about what’s going on in social media area? Because your customers and industry pundits are having a conversation about you whether you’re involved or not. Sun-Tzu, a Chinese...
View ArticleClik here to view.
Are Wiki’s Wicked?
Martin: The reliability and openness of Wikipedia has been questioned over the past several months. The idea the masses are smarter than mere individuals has some credibility. The corollary is also...
View ArticleClik here to view.
Digital storytelling has arrived in social media marketing
Bob: According to the Pew Internet and American Life Project in a USA Today article on the impact of new technology, it is continuing to shift our "social, political and economic lives," notes Lee...
View ArticleClik here to view.
6,965,000 pieces of Mylar reflect the phenomenon of Social Media for Time...
Bob: Time Magazine just announced its person of the year…it’s you…and all the rest of us. We’re transforming the information age through the use of new Web technology and social media like blogs, chat...
View ArticleClik here to view.
RSS feeds replacing e-newsletters
Bob: Long a staple of small and medium business marketers, the e-newsletter may be on its death bed according to the small business consultant Warrillow . What's killing off the once favored...
View ArticleClik here to view.
Gartner’s 2007 Predictions and Social Media
What do Gartner’s 2007 predictions mean for social media? Two of the their key predictions for 2007 seemingly provide conflicting directions for social media. Gartner prediction #3: Blogging and...
View ArticleClik here to view.
Incentive press releases
The PR business buzz for 2006 seemed to be around the social media release. But my guess is that the “Betamax versus VHS” competition that’s emerging will cause confusion and slow the acceptance of...
View ArticleClik here to view.
Common Company Hot Buttons
Bob: Recently OPEN American Express did a survey among 625 small business owners asking which business skills they would like to develop further. Not surprising, the two top responses were customer...
View ArticleClik here to view.
Is it fair to hire a writer for a company blog?
Martin: For the past year or so, I’ve been seeing advertisements by companies wanting to hire writers to blog for them. Many show they don’t value the writer by offering writers $10 for a 300-400...
View ArticleClik here to view.
Unboxing powerfully unconventional
Bob: One of the most powerful new social media marketing tools are short audio or video clips. A business associate in the mobile communications industry recently sent me a link that was a real...
View ArticleClik here to view.
Power of YouTube cuts both ways
Martin: Recently I’ve been reading that YouTube may start paying video producers for their work sometime in 2007. More than likely the site will run lead-in ads at the front of the more popular...
View Article
